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Importance of On-page and Off-page SEO

Importance of On-page and Off-page SEO

Search Engine Optimization (SEO) is the process of optimizing websites for getting higher rank on search engine results for specific keywords. Search Engine Optimization can also be defined as the process of making websites more Search Engines friendly. On-Page SEO One Page SEO is the process of optimizing the content of website to make it more Search Engine friendly. On-page or On-site SEO includes optimizing the text, images, tags, URL structure, internal links and headers etc. Read more

Post Penguin Off-page SEO Practices

Post Penguin Off-page SEO Practices

Perhaps the biggest steps you can take to ensure that you avoid a future penalty or to recover from a Google Penguin penalty is to address your site’s Off-Page optimization. For years Google has been telling Webmasters that your links can’t hurt your rankings. At best, poor quality or questionable links to your website would simply be ignored. This was to prevent your competition trying to “de-optimize” your site by building a whole lot of spammy links to your site. Read more

Post Penguin On-page SEO Practices

Post Penguin On-page SEO Practices

Google has described the Penguin update as a “web spam”update. Therefore it is critical that your site follow Google’s recommendation in regard to making sure your site avoids any of the practices that Google may perceive as being used by search engine spammers. This starts with making sure you have good, relevant On-Page optimization. Eliminate over optimization in all your page titles. Search Engines punish sites that try to “keyword stuff” their Read more

Is it true – The More the Pages, the Better the Page Rank

Is it true – The More the Pages, the Better the Page Rank

There is no straight forward response to this query which has been flooded recently in various SEO chat forums. Even the response from Google’s Matt Cutt seemed quite vague. He mentioned quite a few number of times that having a large website with a lot of web pages doesn’t directly affect the PageRank but it helps the SEO professionals to leverage the SEO techniques and target for more keywords than they would with smaller websites. This means your PageRank doesn’t… Read more

5 Characteristics of Good Domain Names

5 Characteristics of Good Domain Names

Just like the good location for the brick and concrete enterprises, a good domain name is vital for any website. While there are many characteristics that constitute a good domain name, there are at least five that are vital to make them. A domain name is vital for any website just as the proper site is vital for the brick and concrete enterprises. A domain name is the real estate of the web world. Here are the top 5 elements… Read more

SEO Vs PPC Which Is Best for Your New Business Website

SEO Vs PPC Which Is Best for Your New Business Website

There are two ways to improve your search rankings. Natural (organic) search engine optimization (SEO) and paid placement (PPC). Paid placement is also exactly what it says – you pay, you get placed. Pay per Click is a unique way of your company’s advertisement on the internet. It involves payment by the advertisers to your company, for every click by an user. The advertisements appear on the borders of the website that is on top and sides. Hence, they appear… Read more

10 Tips to Select a Search Engine Optimization (SEO) Vendor

10 Tips to Select a Search Engine Optimization (SEO) Vendor

It is quite difficult to select a Search Engine Optimization (SEO) Vendor. One of the main reasons is because each vendor has different service offering and quite often it’s like comparing apples with oranges. This blog post will offer you tips on some crucial aspects of Search Engine Optimization and helps understand how you can compare services of different vendors. After reading this blog post you can ask the right questions to SEO vendors and their answers will help you… Read more

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