Shopify SEO: Top 10 Tips to Rank Higher on Google

About 1.58 million websites are running on Shopify as of 2021. Since this platform is loaded with helpful features for eCommerce websites, more and more individuals choose it over others. Overcoming this huge amount of competition is not a straightforward path as many websites aim to rank high for the same search query.

If you are wondering how to stand out among your competitors, the obvious answer is streamlined Shopify SEO. The following tips will certainly help you out.

Shopify SEO Tips: Your Shopify SEO Checklist

Before you begin with this Shopify SEO guide, it is important to set goals that you want to achieve. This will give your Shopify SEO optimization journey a direction and make these tips even more effective.

Tip 1: Optimize Your Shopify Store Structure

According to Website Builder, it takes only 2.6 seconds for a user to form an impression of a website. Hence, you must pay attention to your website’s design and structure. An impressive user experience will also improve your site’s dwell time which significantly influences your SERP ranking.

Optimize Your Shopify Site Structure

All the pages in your Shopify website should be navigable, and your visitors must be able to easily find things they are looking for in it. This effortless movement from one page to another will result in more page views. A simpler site structure also helps search engines crawl through the site and rank its pages.

Instead of having several categories and subcategories, try to keep everything at most within three clicks. Also, put a search bar on your website so that your customers can search for a particular product without any hassle.

Tip 2: Extensive and Specific Keyword Research

This list of Shopify SEO tips for 2021 would be incomplete without highlighting the importance of keywords. It is these words that your customers will write while searching for services or products similar to yours.

So, look for words related to your Shopify website that your target audience searches with. Check which of those have the most search volume, and the ones with the most number of searches are some of your site’s keywords.

Apart from that, you can also conduct competitor analysis to see the specific words and phrases they are trying to rank for and include the relevant ones to your list. Try to include some long-tail keywords in your list, as half of the search queries on the Internet have more than 4 words in them.

Tip 3: Optimize the Shopify Website for Keywords

Once you have made a clear list of keywords, select the one you want to target primarily (the primary keyword). Every web page can have a different primary keyword to rank in different SERPs and increase your website’s visibility.

Optimize the Shopify Website for Keywords

After that, you need to optimize your web page for that keyword by signaling the search engine that your page’s content is related to that word. The elements you need to optimize are:

  • Title tags
  • Meta descriptions
  • Product titles
  • Product Description
  • Anchor texts
  • Product image alt text
  • Website URLs

Also, remember to put related LSI keywords across your web page’s content as that helps crawlers connect the primary keyword to the main body. This Shopify SEO tactic improves website rank and ensures you are ranking on the correct search results.

Tip 4: Faster Site Loading Speed

With every second’s delay in your website’s loading speed, you lose a significant amount of potential customers. So, it is ideal to ensure your website loads the very instant one clicks on its link or within the first 2 seconds. It is because you lose half of your visitors if your web pages take longer than 3 seconds to load.

 

Faster Site Loading Speed

The following are some Shopify SEO suggestions to reduce your site’s loading time:

  • Compress the images on the website without affecting their resolution.
  • Remove the apps you are not using from your website.
  • Use a responsive website design.
  • Compress other elements on your site.
  • Use a fast-loading, mobile phone-friendly theme.

Several plugins and tools are available to improve website loading speed, but you would need a professional for their proper application.

Tip 5: Activate SSL Certificate

Secure Sockets Layer or SSL is a digital certificate that authenticates a website’s identity and keeps its data safe. SSL is a security protocol that creates an encrypted link between a web server and a web browser.

Activate SSL Certificate
Your site especially needs to have this if it deals with:

  • Legal documents or contracts
  • Financial information
  • Passwords and other login details
  • Medical records
  • Personal data
  • Client lists
  • Property information, etc.

By activating this, you communicate to your customers that their data is safe with you and that your site is a credible one. Moreover, search engines like Google, Bing, etc., also prefer sites with an SSL certificate over those that lack it.

Tip 6: Image and ALT Text Optimization

As already discussed, optimizing your images can significantly improve your Shopify site’s loading speed. However, since most eCommerce websites deal with products, image optimization provides other advantages as well.

With a significant surge in image-based searches and the introduction of features like Google Lens, you can garner traffic from a whole new customer base. Moreover, by putting the correct keywords in their alt texts, these images can rank by themselves on Google image search too.

Image and ALT Text Optimization

This is a Shopify SEO suggestion that many often do not take seriously, but a fast-loading clear picture can significantly improve your page’s rank. It is because it directly increases the site’s conversion rate and user interaction.

Tip 7: Optimize Your Shopify Products Pages

Like it is crucial to optimize the titles of your home page, every product page requires the same too. Try to write original titles and meta descriptions for these as that will create a greater impact on both the search engine and your site visitors. Another thing you should try is utilizing copywriting practices and creating convincing product descriptions.

Optimize Your Shopify Products Pages

The keywords you listed for your website will also play a crucial role in these pages, but they should also have targeted words like the product name, type, and brand. Do not forcefully introduce these words in your content but write copies with their natural integration.

Tip 8: Avoid Duplicate Content Issues

When talking about Shopify SEO, a significant issue that individuals come across is duplicate content. These are often similar pages on two different URLs, and that confuses search engines in determining which one is the canonical version.

Shopify creates two types of duplicate content that are:

  • Duplicate collections pages
  • Duplicate product pages

These are default issues within the platform, and you need to actively correct them on your site. These heavily deal with SEO’s internal linking and technical aspects, and you should consult a Shopify SEO expert to deal with them properly.

Tip 9: Add Schema & Structured Data to Shopify

Schema is the language that search engines understand the best, and through it, you can signal important things to them. Using structured data is one of the most advantageous schema elements that Google appreciates and encourages.

Add Schema & Structured Data to Shopify

Some structured data types that you should definitely include in your Shopify SEO strategy are:

  • Article structured data
  • Product structured data
  • Breadcrumb structured data

It is ideal to avail of assistance from the Shopify SEO agency and Shopify developers when adding the Schema & Structured Data to your Shopify website.

Tip 10. Focus on Quality Link Building

Google pays significant importance to quality link building and improves the SERP ranking of the sites with a considerable number of backlinks. These signals only affect your website’s rank if they come from high DA websites that are actually relevant to your site.

Focus on Quality Link Building

If search engines detect that the backlinking site has no topical relation with your website, it can negatively affect its ranking as well. Hence, pay attention when generating leads and ask them to apply ‘DO FOllow’ and NO FOLLOW’ to guide Google in the correct direction.

Conclusion

These were some of the best Shopify SEO tips to rank at the top. Along with these, multiple Shopify SEO tools are available in the market that you can use to create the most effective website. However, understand that these are methods of generating organic traffic, which takes a substantial amount of time to show results. Do not become impatient if you see no significant improvement in the first few months. Continue applying these Shopify SEO tips, and success and improved ROI will eventually come your way.

Would you like to add anything?

Let us know in the comments section below.

Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.

Comments

  1. Chandan says:

    We are very grateful to you for this information and we hope that you will continue to give us such information.

  2. PowlSmith says:

    Very useful information and the writing is really good too. Thanks for this blog.

  3. Angelica says:

    Heya I am for the first time here. I found this broad and I find it truly useful & it helped me
    out a lot. Thanks

  4. Sima says:

    Pretty section of content. I just stumbled upon your blog and in accession capital to say that I acquire in fact loved account your weblog posts.

  5. Denis says:

    I’m extremely pleased to find this web site. I wanted to thank
    you for your time due to this wonderful read!! I definitely liked every
    part of it and I have you book marked to check out new things
    on your blog.

  6. Anderson says:

    I pay a quick visit daily some web sites and information sites
    to read posts, except this blog presents feature based content.

  7. Lena says:

    This is very interesting, You’re a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more
    of your great post. Also, I have shared your web site in my social networks!

  8. Federico says:

    Hi, always i used to check weblog posts here early in the break of day, because i
    like to gain knowledge of more and more.

  9. Betsey says:

    Thanks for sharing such a pleasant idea, post is good, thats why i have read it fully

  10. Ray says:

    I read this post completely concerning the comparison of latest
    and preceding technologies, it’s awesome article.

  11. Christina says:

    It’s an amazing article in favor of all the internet people; they will get advantage from it I am sure.

  12. Gennie says:

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage?
    My blog is in the exact same area of interest as yours and my users would definitely
    benefit from some of the information you present here.
    Please let me know if this ok with you. Thanks!

  13. Sherlyn says:

    Useful info. Lucky me I discovered your website accidentally,
    and I’m shocked why this coincidence didn’t came about in advance!

    I bookmarked it.

  14. Quyen says:

    Good article! We are linking to this particularly great article on our website.
    Keep up the great writing.

  15. Kathlene says:

    Thank you for sharing your info. I really appreciate
    your efforts and I am waiting for your next write ups thanks once again.

  16. Riley says:

    I really like it whenever people get together and share views.
    Great blog, continue the good work!

  17. Stefanie says:

    It’s awesome to visit this website and reading the views of all
    colleagues on the topic of this post, while I am also keen of getting familiarity.

  18. Phoebe says:

    Fantastic goods from you, man. I’ve keep in mind your stuff prior to and you
    are just extremely fantastic. I actually like what you have obtained here,
    really like what you’re saying and the way in which through which you say it.

    You’re making it enjoyable and you still take care of to keep it sensible.
    I cant wait to learn much more from you. That is really a terrific
    web site.

  19. Lavina says:

    Greetings! Very useful advice in this particular post!
    It is the little changes which will make the biggest changes.
    Thanks a lot for sharing!

  20. Barry says:

    Hello There. This is an extremely neatly written article. I’ll make sure to bookmark it and come back to learn more of your helpful info. Thank you for the post.

  21. Ernesto says:

    Hello it’s me, I am also visiting this site regularly, this web page is really nice and the users
    are truly sharing pleasant thoughts.

  22. Georgianna says:

    Very energetic blog, I loved that a lot. Will there be a part 2?

  23. Clemmie says:

    Very rapidly this site will be famous amid all blog viewers, due to it’s fastidious content

  24. Jolene says:

    Greetings! Very helpful advice in this particular post! It’s the little changes that produce the biggest changes. Many thanks for sharing!

  25. Click Here says:

    I have been absent for a while, but now I remember why I used to love this web site. Thank you, I will try and check back more often. How frequently you update your web site?

  26. Jaqueline says:

    Hi! Someone in my Myspace group shared this site with us
    so I came to take a look. I’m definitely enjoying the information. I’m
    book-marking and will be tweeting this to my followers!
    Wonderful blog and brilliant style and design.

  27. Holly says:

    Hi mates, nice paragraph and nice arguments commented
    here, I am in fact enjoying by these.

  28. Billy says:

    I am now not certain where you’re getting your info, but great topic. I need to spend some time studying much more or working out more.
    Thank you for the great info I was on the lookout for this information for my mission.

  29. Ella says:

    Your style is so unique compared to other folks I have read stuff from.
    Thank you for posting when you’ve got the opportunity, Guess I’ll just bookmark this web
    site.

  30. Carlos says:

    Thanks for sharing such a pleasant opinion, article
    is nice, thats why i have read it fully

  31. Julianne says:

    Wonderful article! We are linking to this great content on our site. Keep up the great writing.

  32. Pauline says:

    Great site. A lot of useful info here. I am sending it to a few buddies ans additionally sharing in delicious.
    And naturally, thanks in your sweat!

  33. Breanna says:

    Thanks for your marvelous posting! I seriously enjoyed reading it, you might be a great author. I will ensure that I bookmark your blog and will eventually come back sometime soon. I want to encourage you to continue your great posts.

  34. Emerson says:

    Way cool! Some extremely valid points! I appreciate you penning this article and also the rest of the site is also really good.

  35. Danielle says:

    Your way of telling all in this post is genuinely nice, all be able to without difficulty be aware of it,
    Thanks a lot.

  36. Karla says:

    Greetings! Very useful advice in this particular article!

    It’s the little changes which will make the greatest changes.
    Thanks a lot for sharing!

  37. Leanna says:

    I’m not sure where you’re getting your info, but good topic.
    I needs to spend some time learning much more or understanding more.

    Thanks for excellent info I was looking for this information for
    my mission.

  38. Waylon says:

    Hello, I enjoy reading all of your article. I wanted to write a little comment to support you.

  39. Kelsey says:

    Hi my friend! I want to say that this post is amazing, great written, and come with approximately all vital infos.
    I would like to look more posts like this.

  40. Davida says:

    I am really delighted to glance at this webpage post which carries lots of valuable facts, thanks for providing these statistics.

  41. Shay says:

    Everything is very open with a clear explanation of the challenges. It was definitely informative. Your website is very useful.
    Thank you for sharing!

  42. Arianne says:

    You have made some really good points there. I checked on the internet for additional information about the issue and found most individuals will go along with your views on this site.

  43. Tonja says:

    I think this is among the most significant information for me. And I am glad reading your article. But want to remark on some general things, The site style is wonderful, the articles is really excellent : D. Good job, cheers

  44. Odette says:

    Your method of describing everything in this post is in fact good, all be capable
    of without difficulty be aware of it, Thanks a lot.

  45. Terrie says:

    Excellent site you have here.. It’s hard to find good quality writing like yours these days. I truly appreciate people like you! Take care!!

  46. Camilla says:

    Good post. I learn something new and challenging on sites I stumbleupon every day. It will always be interesting to read articles from other authors and use a little something from their websites.

  47. Romaine says:

    I like the valuable info you provide for your articles. I will bookmark your blog and test again right here regularly.
    I’m quite certain I will learn a lot of new stuff right here! Best of luck for the following!

  48. Bernie says:

    Great site you have here.. It’s difficult to find high quality writing like yours
    these days. I honestly appreciate individuals like you! Take care!!

  49. incestporn.vip says:

    Really enjoyed this post. Really thank you! Keep writing.

  50. Keira says:

    Howdy! Someone in my Myspace group shared
    this site with us so I came to check it out. I’m definitely enjoying the
    information. I’m bookmarking and will be tweeting this to my followers!

    Great blog and terrific design.

  51. Linnea says:

    I couldn’t refrain from commenting. Perfectly written!

  52. Heath says:

    Yoս need to be a part of a contest for one of the
    most useful sites on the internet. I most certainly will recommend this website!

  53. Caryn says:

    Excellent post. I used to be checking continuously this weblog and I’m inspired!
    Extremely useful info particularly the remaining section 🙂 I handle
    such info much. I was seeking this certain information for a very lengthy time.
    Thank you and good luck.

  54. Rafaela says:

    I’m really happy to say it was an interesting post to read. I learned new information from your article, you are doing a
    great job.

  55. Arden says:

    Really nice article and helpful for me.

  56. Annmarie says:

    I could not refrain from commenting. Perfectly written!

  57. Syreeta says:

    I read this piece of writing completely about the resemblance of latest and
    preceding technologies, it’s remarkable article.

  58. Ernestina says:

    I am really grateful to the owner of this site who has shared this enormous post at this place.

  59. Zulma says:

    Hi! I simply would like to offer you a huge thumbs up for the great info you have here on this post. I will be coming back to your site for more soon.

  60. car cleaning kit says:

    I cannot thank you enough for the article post. Thanks Again. Awesome!

  61. grandfather taboo porn says:

    Really enjoyed this post. Really thank you! Keep writing. Makaberzux

  62. Flora says:

    Hi! Would you mind if I share your blog with my facebook group?
    There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Many thanks

  63. Humberto says:

    Good article! We will be linking to this great post on our website.
    Keep up the great writing.

  64. Lavina says:

    Impressive!Thanks for the post

Post Your Comment!

Search

Write For Us

Guest Post Opportunity

Follow Us On

Newsletter

Fill your email below to subscribe to our Newsletter

Get free quote! Call us now

Get free quote! Call us now

Need Support? Drop Us Email

Need support? Drop us email

eSign Web Services Address

Reach us at