Author: eSignWebServicesCategory : SEO
There are two ways to improve your search rankings. Natural (organic) search engine optimization (SEO) and paid placement (PPC).
Paid placement is also exactly what it says – you pay, you get placed. Pay per Click is a unique way of your company’s advertisement on the internet. It involves payment by the advertisers to your company, for every click by an user. The advertisements appear on the borders of the website that is on top and sides. Hence, they appear right in front of the users who are going through your website and want to be a customer to your company. Also, you can fix your budget and set to work! But you have to keep in mind, that this marketing strategy may become quite a bit expensive, especially in competitive markets.
Organic SEO or Search Engine Optimization is another form of marketing strategy online, which “optimizes” the website that you have created, so that it comes up in the searches provided by users, in popular recognized search engines like Google or Yahoo. SEO can make your web site achieve top rankings in these searches, thus making your web site more popular, and being viewed and used by a lot of users. Another real good thing about SEO, Is that it is completely free, unless you are inexperienced and want to hire a SEO firm to do the work for you.
If you have set up a business and designed an attractive website for it. Now which internet marketing policy should you follow out of the two above? Here are some guidelines for you:
Thus, as you see, there are no strict rules that you should use this or that. If one has some advantages in a particular field, then the other may be more worth it in some other area.
You need to use your common sense and your own marketing senses to choose which one would be more suitable for your business enterprise. You can also try out both in the initial stages if you are confused, and then make your choice, depending on which is producing better results. Choose wisely!