Perhaps the biggest steps you can take to ensure that you avoid a future penalty or to recover from a Google Penguin penalty is to address your site’s Off-Page optimization.
For years Google has been telling Webmasters that your links can’t hurt your rankings. At best, poor quality or questionable links to your website would simply be ignored. This was to prevent your competition trying to “de-optimize” your site by building a whole lot of spammy links to your site.
However, all that has changed with Penguin. For the first time in Google’s history you can be penalized by having an “over-optimized” link-network. While it’s true that a single link may not be able to harm your site – certainly the wrong mix or “pattern” of links to your site definitely can penalize or even knock your site out of the search engines.
To avoid these penalties, we highly recommend that you or your SEO provider follow the items in the following “Off-Page” SEO Optimization Checklist:
Produce high quality UNIQUE CONTENT Google always wants bloggers and website owners to provide fresh and unique content to their audience. It is strongly suggested that each article, press release, and blog that we write is unique, original, researched and information. Value of an informative content will always remain on top.
Publish Unique and Informational Content To improve the reputation of your website, the first thing that you should do is to publish unique and high quality content to less number of article submission, press release submission, blog posting etc. Each article is published on maximum 30-35 article sites, each press on 25-30 sites, and each blog on 15 sites. Using this strategy the duplicate content penalization is avoided and the built back links have extra value and will give extra strength to your keywords rankings.
Use target anchor text selectively Number of anchor text utilization type must be changed by replacing the company, business or owner name. This is much applicable in good quality business directories, but it should be followed in different SEO practices.
Create a diverse Link Network Make sure you are getting backlinks from a diverse range of sources. If you are just building links from one source then you are asking for trouble. Remember, the goal is to make sure that your link-network appears as “natural” as possible to the search engines. A diverse link network will include links from blogs, press releases, forums, Q&A sites, YouTube, and social networks like FaceBook and Twitter.
As Off-page links are much more difficult to control than On-page links – this represents a real challenge to SEOs who are stuck with existing link networks that cross Penguin’s over-optimization threshold. This is fact that SEO practices like link building, directory listing, guest posting, blog commenting, business listing, social bookmarking, social media marketing, content marketing etc can’t be changed overnight. And no one can provide fresh alternative immediately so just follow the above mentioned 4 points.