eSign Web Services Blog

What is the Importance of Responsive Web Design?

There has been a significant hike in mobile searches lately. As of 2018, about 72% of the consumers expressed their preferences for mobile-friendly websites. The numbers have increased since then, and even Google has made it one of its crucial ranking factors. Static websites hardly make it to the top of SERPs unless it has significantly high domain authority. This shift in search habits forced webmasters to adopt a responsive web design for their websites. In 2019, the amount of…

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How to Prepare Your Website for Google’s Mobile-First Index Update

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. Since many people use their mobile devices to search, it will be the new way to…

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Cracking the SEO Secret: Tricks & Tactics to Magnify Search Visibility

It takes a streamlined mix of the best and most updated SEO tricks and tips to improve search visibility, increase website traffic, brand awareness, leads, sales, and revenue. Did you know that 20% of all US web searches happen on Google Images? This indicates how image optimization is a valuable SEO tactic that improves search visibility. But wait, there are many more! Relying on only the basics will not work anymore, and you will have to implement new aspects of…

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How To Start A Google Ad Campaign

You have already decided that digital marketing is right for your business. You might be interested in starting with Google AdWords. However, it might seem intimidating in the beginning. But with the right information and instructions, you’ll soon realize that it isn’t at all hard to set up. Google Ads (also known as Google AdWords) is a platform used to display advertisements. Advertisers would bid on specific keywords wherein their ads could appear on Google Search results. From there, potential…

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eCommerce SEO: Increase Traffic to Your Online Store

Since March 2020, there has been an overall increase in online purchases worldwide, according to a survey done by UNCTAD. This indicates the essence of eCommerce SEO and reflects that more people are converting to digital routes to make purchases. Whether you’re a small online business owner trying to grow your business or a growth marketer looking for effective ways to increase traffic, this article is just for you. Here are 7 potential ways to attract massive traffic to your…

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KEY Benefits of SEO: Why Your Website Needs SEO?

"Google only loves you when everyone else loves you first." Wendy Piersall. This statement poses two questions. First, how to make people love your website? Second, how does Google determine whether people love your website or not? The answer to these questions lie in proper and updated SEO services. With more than 1 billion websites on the Internet (according to the September 2020 Web Server Survey by Netcraft), your website needs to have a certain edge to stand out from…

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10 Reasons Why Do You Need Digital Marketing

The internet hasn’t been around for a long time. However, it has taken the world by a storm and transformed how most of us do business. Digital marketing is a testament to how much the internet has changed a lot of companies’ strategies when it comes to fostering growth. Digital marketing is a definitive tool you can use to boost your business’ performance instantly. Here are some of the reasons why:

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