Importance of Keyword Selection in SEO Campaign
Keyword list is a list of significant and descriptive words that will be used to render the content to users in searches. The words should be similar to the theme of a web site and should be easily integrated in the web site content. Keywords are mental images linked to what lies in the heart of your customer. Keyword selection is based on consumer persuasive research. The first step of any SEO campaign is ‘Keyword Research’ i.e. determining and short-listing…
A Comprehensive SEO Guide to 301 Redirects: When and How to Use Them
Every little element in SEO has its own unique purpose and should be used with proper understanding. 301 redirects are one such element that plays an important role in your website's overall optimization. It is one of the core elements that experts regularly use while providing SEO services to their clients. While it is very useful, this particular redirect can be equally dangerous. Hence, it is crucial that you understand every little bit about it before you apply these to…Effective Content Marketing Strategy for Small Business
More than half of the marketers around the world believe that content marketing is the key to their online success. As of 2019, 76% of marketers take a strategic approach to managing their content. This explains the sudden surge in online competition in recent years. From the design of your website to the placement of content, everything has its individual purpose, and all these elements affect ranking. Thus, it would help if you created a detailed content marketing strategy that…SEO vs PPC: The Best Option for Your Business
There are two ways to improve your search rankings. Natural (organic) search engine optimization (SEO) and paid placement (PPC). Paid placement is also exactly what it says – you pay, you get placed. Pay per Click is a unique way of your company’s advertisement on the internet. It involves payment by the advertisers to your company, for every click by an user. The advertisements appear on the borders of the website that is on top and sides. Hence, they appear…
Is it true – The More the Pages, the Better the Page Rank
There is no straight forward response to this query which has been flooded recently in various SEO chat forums. Even the response from Google’s Matt Cutt seemed quite vague. He mentioned quite a few number of times that having a large website with a lot of web pages doesn’t directly affect the PageRank but it helps the SEO professionals to leverage the SEO techniques and target for more keywords than they would with smaller websites. This means your PageRank doesn’t…