Should You Pay for SEO Tools – Is it Worth it?

Should You Pay for SEO Tools – Is it Worth it?

“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous The world is practically online now; everything you need is available on the internet. The businesses that were earlier happy with their offline customers have also entered the online arena, taking competition up a notch. So, standard optimization efforts won’t be enough anymore. Hence, popular SEO optimization expert entities like Ahrefs, Semrush, etc., have developed an array of helpful tools. There are both free and paid…

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10 Tips to Select a Search Engine Optimization (SEO) Company

10 Tips to Select a Search Engine Optimization (SEO) Company

It is quite difficult to select a Search Engine Optimization (SEO) Vendor. One of the main reasons is because each vendor has different service offering and quite often it’s like comparing apples with oranges. This blog post will offer you tips on some crucial aspects of Search Engine Optimization and helps understand how you can compare services of different vendors. After reading this blog post you can ask the right questions to SEO vendors and their answers will help you…

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The Impact of Social Media Marketing on Businesses

The Impact of Social Media Marketing on Businesses

Social media has become a major communicational sector these days because of its huge audience. Every day, numerous people from all corners of the world are creating profiles on various platforms, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, tumblr., etc. However, some businesses take these platforms very seriously and focus on how to reach and engage more followers. They can go for online campaigns and events through call-to-action posts for convincing online users to share their content. The success of…

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Shopify SEO: Top 10 Tips to Rank Higher on Google

Shopify SEO: Top 10 Tips to Rank Higher on Google

About 1.58 million websites are running on Shopify as of 2021. Since this platform is loaded with helpful features for eCommerce websites, more and more individuals choose it over others. Overcoming this huge amount of competition is not a straightforward path as many websites aim to rank high for the same search query. If you are wondering how to stand out among your competitors, the obvious answer is streamlined Shopify SEO. The following tips will certainly help you out. Shopify…

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Best Digital Marketing Strategies During COVID-19

Best Digital Marketing Strategies During COVID-19

The pandemic has completely changed the structure of marketing across the world. What used to be the norm until 2019 no longer worked that well amidst the unprecedented circumstances of COVID-19. However, marketers have come a long way since then and have introduced robust digital marketing strategies that cater to the current market trends. Take a look at this guide to know more about how the pandemic affected marketing and learn some of the best strategies to market post-COVID. How…

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Google Algorithm and Ranking System: Beginner’s Guide to SEO

Google Algorithm and Ranking System: Beginner’s Guide to SEO

As per a BrightEdge survey, 68% of consumers’ online experience begins with a search engine. Interestingly, a report from Backlinko shows only 0.78% of the Google searchers visit the results presented on the second page of the search result. Such statistical data itself proves how crucial and competitive it has become to secure a higher rank in the SERP. Now, you may wonder how the pages are ranked in Google. What determines this hierarchy? For this, you need to understand…

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Top 10 Tips to Rank Your Business High on Google Maps

Top 10 Tips to Rank Your Business High on Google Maps

About 13% of all the searches on Google are related to Google Maps. The introduction of features like "near me" searches and quick search buttons for restaurants, shops, etc., in Google Maps, makes it significantly beneficial for any online business. If you want to leverage the advantages of this untapped area of online visibility, you need to practice a lot more than just content optimization. Along with extensive Off-page SEO efforts, you need to utilize Google My Business tips to…

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