Garnering customer attention is crucial for any company, irrespective of its business model. Especially in the digital era, if you are not visible to your customers, your enterprise does not exist. Since you offer products and services to other companies, you might think this does not apply to your company. However, about 81% of B2B purchase cycles begin with a web search. On top of that, as per Google, an average B2B buyer would go through 12 different searches before…
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