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Importance of On-page and Off-page SEO

Importance of On-page and Off-page SEO

Search Engine Optimization (SEO) is the process of optimizing websites for getting higher rank on search engine results for specific keywords. Search Engine Optimization can also be defined as the process of making websites more Search Engines friendly. On-Page SEO One Page SEO is the process of optimizing the content of website to make it more Search Engine friendly. On-page or On-site SEO includes optimizing the text, images, tags, URL structure, internal links and headers etc.

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Google +1 and what does it mean for SEO

Google +1 and what does it mean for SEO

“Google +1” is a new social search concept, which has been very recently developed. It is a feature of Google, which allows the users to vote about a particular page. They can vote up, or vote down, as per how they have liked or disliked the page. It is very much similar to the “like” option that is so commonly used in “Facebook”, the most popular social website at present. It is not much of a hassle to the user,…

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How to Use Social Networking to Market Your Business

How to Use Social Networking to Market Your Business

Marketing and advertising plays very important role as far gaining profit in business is concerned. It can have direct impact on the reputation of the company. There are various ways of marketing. Depending on your requirements and the effectiveness, you need to make the selection. From link building to social networking, each and every strategy can be used for the benefit of your business. No matter what option you select, you need to use it in the right way. Applying…

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Enjoy The Evolution Of SEO

Enjoy The Evolution Of SEO

SEO or Search Engine Optimisation is the most important part when you are working online. As days are passing by with the demand and processing of the SEO, it is coming up with new ideas and features for the users. Whether you fetch any data, know about a particular topic or search for anything that you need online, SEO is there to help you out. Now SEO has changed a lot. Some of its features are: SEO has aimed to…

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Post Penguin Off-page SEO Practices

Post Penguin Off-page SEO Practices

Perhaps the biggest steps you can take to ensure that you avoid a future penalty or to recover from a Google Penguin penalty is to address your site’s Off-Page optimization. For years Google has been telling Webmasters that your links can’t hurt your rankings. At best, poor quality or questionable links to your website would simply be ignored. This was to prevent your competition trying to “de-optimize” your site by building a whole lot of spammy links to your site.

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Post Penguin On-page SEO Practices

Post Penguin On-page SEO Practices

Google has described the Penguin update as a “web spam”update. Therefore it is critical that your site follow Google’s recommendation in regard to making sure your site avoids any of the practices that Google may perceive as being used by search engine spammers. This starts with making sure you have good, relevant On-Page optimization. Eliminate over optimization in all your page titles. Search Engines punish sites that try to “keyword stuff” their

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How to Recover from Google’s Dreaded Panda and Penguin Updates

How to Recover from Google’s Dreaded Panda and Penguin Updates

Beat the Penguin Checklist Before You Begin If you’ve been hit by Google’s dreaded Penguin update, or want to make sure you don’t get penalized in the future, then this checklist will help you to safely optimize your website, maximize your rankings, and gradually reclaim your traffic, sales and income. Before you begin, there are two preliminary steps that are now critical to your online success. Step 1: Analyze your link network More than ever before it is

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