What is the Importance of Responsive Web Design?

What is the Importance of Responsive Web Design?

There has been a significant hike in mobile searches lately. As of 2018, about 72% of the consumers expressed their preferences for mobile-friendly websites. The numbers have increased since then, and even Google has made it one of its crucial ranking factors. Static websites hardly make it to the top of SERPs unless it has significantly high domain authority. This shift in search habits forced webmasters to adopt a responsive web design for their websites. In 2019, the amount of…

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Speed Up Your Web Page Speed and Convert More in 2021

Speed Up Your Web Page Speed and Convert More in 2021

Search engine optimization has undergone several changes within the past few years. There was a time when individuals wouldn't mind waiting for minutes for a desktop page to load. But 2021 is all about high-quality internet connection and faster-loading web pages. Now there are so many options available for a single search query that people would leave a page if that does not load instantly. Page speed also improves user experience; so even Google closely monitors this while ranking web…

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How to Prepare Your Website for Google’s Mobile-First Index Update

How to Prepare Your Website for Google’s Mobile-First Index Update

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. Since many people use their mobile devices to search, it will be the new way to…

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Cracking the SEO Secret: Tricks & Tactics to Magnify Search Visibility

Cracking the SEO Secret: Tricks & Tactics to Magnify Search Visibility

It takes a streamlined mix of the best and most updated SEO tricks and tips to improve search visibility, increase website traffic, brand awareness, leads, sales, and revenue. Did you know that 20% of all US web searches happen on Google Images? This indicates how image optimization is a valuable SEO tactic that improves search visibility. But wait, there are many more! Relying on only the basics will not work anymore, and you will have to implement new aspects of…

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Top 5 Content Marketing Skills That Are a Must to Build in 2021

Top 5 Content Marketing Skills That Are a Must to Build in 2021

The content marketing industry worldwide is slated to grow by nearly $269.24 billion during 2020-2024. This statistic puts into perspective the importance of this domain, and it would only be wise to tap into it with the best content marketing skills in 2021. Some of the perks of using essential content marketing skills are to improve your brand visibility, build authority and credibility, and mark your business as an expert in the industry. Did you know: 90% of marketers have…

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Google Search Future: SEO Strategies You Should Follow in 2021

Google Search Future: SEO Strategies You Should Follow in 2021

SEO had been in use since the mid-1990s, much before Google even existed. It was only seven years after its inception, that the search engine giant began personalizing the results of our searches as users. And, by the end of December 2009, Google started using the search history of users to populate further search results. In the last decade, SEO as a concept, and reality, has gained the immense potential to positively impact our searches as users and benefit businesses…

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How To Start A Google Ad Campaign

How To Start A Google Ad Campaign

You have already decided that digital marketing is right for your business. You might be interested in starting with Google AdWords. However, it might seem intimidating in the beginning. But with the right information and instructions, you’ll soon realize that it isn’t at all hard to set up. Google Ads (also known as Google AdWords) is a platform used to display advertisements. Advertisers would bid on specific keywords wherein their ads could appear on Google Search results. From there, potential…

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