Off-Page SEO: Beginner’s Guide to SEO
With over a billion websites on the Internet, simply optimizing your site for better ranking is not enough anymore. Thus, web admins and marketers have come up with an array of crucial Off-Page optimization techniques. For the best possible results, it would be ideal to opt for a professional SEO service provider.
Regardless, take a look at this beginner’s guide that covers some key aspects of Off-Page SEO.
WHAT IS OFF-PAGE SEO?
By definition, it refers to the actions that take place outside your website but impacts its ranking on the SERPs. This is also known as backlink building or Off-site SEO. This process mainly involves developing the perception of search engines and users about a website’s relevance, popularity, authority, and trustworthiness.
You can implement this by taking aid from other popular sites, directories, pages, etc. You have to link, promote and vouch for the quality of your content to garner the attention of visitors from these places with heavy traffic.
While some Off-Page practices are to garner a significant amount of traffic, others improve their authority.
IMPORTANCE OF OFF-PAGE SEO SERVICES
According to a study, the number of domains that link to a page can affect its ranking. It is because the number of backlinks has the highest correlation to rankings on the SERPs.
Hence, any website owner who wants his/her site to rank high needs to earn a significant number of link leads. Having even a few backlinks will put your site ahead of many others as about 66% of websites still do not have any links pointing towards it.
Apart from backlinking, other forms of Off-Page SEO techniques include social media promotions and citations. Both can provide significant exposure to a website and create different avenues for your potential customers to reach your website.
So, you must spend a significant amount of effort creating an impactful Off-Page SEO strategy for your online business. However, if you do not get much time, it is best to avail a professional SEO service instead of putting in half-hearted efforts.
A BRIEF ABOUT LINK BUILDING
From the above discussion, it is clear that link building is the most significant aspect of SEO. Basically, backlinks work as a weave that keeps web pages connected with one another. So, lead generation requires scenarios where both the sites get benefited from those links.
Even the webmasters at Yoast believe that as of 2021, nothing works as effectively as link building, making it an essential Off-Site tactic. However, it would be best if you were selective about what you link your website to; otherwise, the results can be the opposite.
While selecting websites for earning backlinks, you should look for:
- The website’s authority as a site with higher DA will positively affect your website’s authority.
- Domain uniqueness can also gain your website significant importance in front of the search engine as not many pages manage to gain links from several different domains.
The main reason why search engines provide so much importance to generating quality leads is that it is not at all an easy task. Thus, almost every website hires experienced SEO service providers to assist them on this front.
THE 3 TYPES OF BACKLINKS ONE CAN GET
Off-Page SEO for beginners is not as one-dimensional as the usually sub-standard SEO experts make it seem. For backlinking itself, there are three different kinds that you can leverage. They are:
- Manually Built Backlinks: This type of link is acquired through conscious link-building efforts made by a website owner. One can use tactics like asking customers to link the website or paying influencers to share their site’s content.
- Natural Backlinks: These are editorially given to a web page without the pager owner taking any action for it. For example, a makeup blogger that adds a link to his/her favorite lipstick brand is basically creating a natural link.
- Self-Created Backlinks: These self-created links take the most effort, like adding backlinks on forums, blogs, directories, or using social media.
Individuals should understand there are many black hat SEO techniques in some posts about Off-Page SEO for beginners. If you are unsure about certain practices, it is ideal to consult a professional SEO service expert.
OFF-PAGE SEO TECHNIQUES
Since everything done outside of the website is considered Off-Page SEO, there are numerous ways to achieve better visibility and traffic. Some of the most basic techniques that have now become mandatory tactics of Off-Site optimization are:
- Article Submission
Even outside of the website, content marketing plays a big role, as you do not know what your potential customers will come across online. So, submitting an article on different platforms and linking those back to the main website can garner a substantial number of possible customers.
However, simply submitting them will not work because you are not the only one using this method. So, time and again, it is essential to promote that in their respective platforms.
- Business Profile Listing
Listing your business in different business directories can significantly improve your website’s traffic influx, especially if you list the company in the Google My Business directory with proper information about it.
The more directories you list the business in, the more people will come across your business, and the interested ones will also visit it. However, make sure the information you use is consistent across all these platforms. It helps Google understand that the business on different platforms is actually the same.
Consistent information also means the visitors do not get confused and can easily contact your helpline if they have any doubt.
- Content Syndication
It is an arrangement where you provide a third party with meticulously created relevant content, and it offers your site exposure and backlinks. This content can be in the form of infographics, videos, blog posts, articles, etc.
For this, you have to scout websites that talk about your business, have a significant amount of traffic, and are willing to post content for this mutual deal. This barter system of content is not new in media as news channels, newspapers, and magazines previously practiced it religiously. So, you will not find it difficult to find some sites to practice it with.
- Blog Commenting
It is the relationship between blogs, bloggers, and their readers. The comment section of a blog is used to share ideas between the content creator and its readers. Businesses can also leverage this through commenting on other’s blogs as Google provides authority to sites that interact with others.
These comments can also be used to create backlinks and indirectly boost your website’s traffic. You can directly link your website or just leave relevant information for viewers to find your website themselves.
- Guest Blog Posting
Also known as third-party blog posts, these are blogs that you post on other websites (the ones that allow) and leverage their heavy traffic. You do not essentially promote your business in those articles but rather play from the sideline by suggesting the need for your products or services.
This is so that the visitors have to visit your website to know more about the products and essentially purchase them as well (if they are convinced enough!). Blog post creation is not very simple, and only skilled content creators can develop beneficial blogs.
Hence, for proper Off-Page optimization, it is best to avail of an expert SEO service provider.
- Q&A Submission
Question and Answers submissions in an SEO off-page strategy which includes the task of answering the questions of the users on different Q&A submission websites/platforms. Quora, eHow, Answers.com, etc are a few of the popular Q&A sites for SEO.
Q&A submissions in SEO is a form of Content Marketing practice through which we help industry-specific communities available on Q&A platform and on Forums and help them in finding their answers to the questions asked and in against of help we can generate a backlink for our targeted landing page which we want to rank higher in the SERP.
- Press Release
Press releases can significantly aid a website, especially if some renowned new publication publishes the post. However, several news websites are always on the lookout for news beats, and you can provide them with exactly that.
Since it is an article about your company, so of course, the news agency will link your website on their post. Moreover, as these contents are written under your supervision, you can control what the readers will come across.
Having said all of this, you need to understand which news websites are ideal for the promotion of your site and only engage your time with them. If you cannot do it by yourself, there are several affordable SEO service providers to help you with it.
ADVANCED OFF-PAGE SEO TECHNIQUES
There is always something more one can do when they think they have reached the top. Similarly, when talking about Off-Page SEO beginners, they can only achieve so much! Many aspects of Off-Page SEO require years of experience to master or even generate a proper outcome. The following are some advanced off-site SEO practices that require professional assistance:
- Infographic Distribution
- PDF File Submission
- Link Wheel Creation
- PPT File Submission
- Image & Video Submission
- Micro Blogging
It is ideal to prepare the Off-Site environment of your website with the basics first before jumping into the advanced tactics for it. These techniques are not essentially difficult but can become overwhelming for a website owner to manage. Plus, it is more about perfecting them than just applying them to a website. Hence, SEO service assistance is essential when it comes to Off-Page optimization.
OTHER AVENUES OF OFF-PAGE SEO
Apart from using different ways to generate backlinks, there are several other avenues of practicing Off-Page SEO techniques. The following are some of the most prevalent and advantageous alternative off-site SEO practices.
- Social Signals
Even though Google officially does not regard social signals as a ranking factor, it can significantly benefit a website. About 64% of consumers who watched a branded video on social media ended up making a purchase after that.
However, most social signals can be easily manipulated, which is why Google does not consider its importance. But if you manage to create enough organic signals, it can attract significant visitors to the website and its social media account.
Garnering visitors that would not organically come across your website takes significant effort. Applying E-A-T (expertise, authority, and trust) in content increases its shareability and compels more people to share it within their community.
There is nothing like visitors sharing your content themselves as they are voluntarily improving your market presence. So, always try to pack your website content with unique facts and interesting scenarios, and references that connect with the audience. If you have difficulty arranging your website content properly, avail SEO assistance that could help you with it.
- Branded Searches
One of the best Off-Page and On-Page SEO tricks for beginners is creating a unique brand name for your business. When someone searches Goibibo or Trivago, they will only come across pages related to it at the top of the SERPs. Also, if someone mentioned these two brands, individuals will know what one is talking about.
You can also use the trick by naming your products and services with unique names. So, when searching for them, people will not get distracted by other search results. Established companies usually use branded searches, but new start-ups can also use this trick to build an image that stands out.
- Online Reputation Signals
Consumers recommend and link to brands they have a good relationship with. Thus, businesses must maintain an ideal reputation among their community. Asking for reviews, giving importance to what the consumers like, and also indulging in philanthropic services work quite well.
A great way of staying relevant and improving online reputation is discussing current issues and showing genuine concern about them. According to Ahrefs, Google even takes into consideration brand mentions that individuals cite without even linking them. Hence, building a reputable brand image can do wonders for your website.
Now that it is clear how different aspects of digital marketing can significantly push one’s site, here are few tips of Off-Page SEO beginners can implement to improve the quality of their backlinks.
TIPS TO CREATE QUALITY BACKLINKS
As it is already established how much Google emphasizes quality link building, any effort you put towards it is worth it. Some tricks that you can practice are:
- Create links from the high domain authority websites
List all the top-ranking websites that have high domain authority and see which pages might provide your website with a backlink. If high-ranking pages are linked to your website, it will help your page rank better as well. But ensure they are related to your website content.
- Create a variety of anchor texts
Google itself states in its original PageRank patent that it employs several tactics to improve its search quality that includes proximity, page rank, and anchor text. This means anchor texted backlinks have a significant influence on the overall ranking of the page.
So, try to make use of different types of anchor text to boost their performance. But ensure you are not directly indulging with such changes as Google’s Penguin algorithm penalizes these activities. Hence, it would be better if you partnered with an SEO service company for such activities.
- Understand and apply Nofollow and Dofollow links
You must understand how Dofollow and Nofollow links work so that you can use them to your advantage. You can actually leverage unrelated backlinks by simply using nofollow to ensure Google does not penalize the page. And, only use “dofollow” for pages that you want Google to check and rank your page based on them.
- Try to get links from similar websites and blogs
Continuing with “dofollow and nofollow”, you can pay attention to pages that are most related to your website and leverage link signals from them. If you want to spend on getting the backlinks, they should be from the most relevant ones.
If a page talking about the latest fashion linked a page about baked goods, Google will understand and might even blacklist it.
- Never use black hat SEO
A serious mistake that new website owners make is using black hat SEO practices without realizing the consequences. There are numerous ways of getting backlinks that Google condemns and should stay away from.
You can check the Google search console and webmaster guidelines to understand what is acceptable and what you should not do to stay safe. You can also consult an SEO service provider to guide you through it.
The online environment is changing with every new algorithm Google rolls out, trends people catch on to, or websites that have discovered a new way to use SEO to their advantage. Hence, no matter what kind of Off-Page SEO you apply, it is not the end of the journey. You have to continuously develop a strategy explicit to your business to ensure ultimate optimization benefits.
The different aspects of Off-Page SEO discussed in this beginner’s guide will certainly help you get started. However, opting for a professional SEO service provider will take your Off-Site optimization game up a notch. What’s your take on this?