KEY Benefits of SEO: Why Your Website Needs SEO?
“Google only loves you when everyone else loves you first.” Wendy Piersall.
This statement poses two questions. First, how to make people love your website? Second, how does Google determine whether people love your website or not?
The answer to these questions lie in proper and updated SEO services. With more than 1 billion websites on the Internet (according to the September 2020 Web Server Survey by Netcraft), your website needs to have a certain edge to stand out from the rest.
Implementation of proper SEO service benefits your website tremendously, and if applied judiciously, it can do wonders for your online presence.
1. GARNERING AUDIENCE FOR FREE
The primary reason individuals look for an SEO service agency is to rank higher on SERPs and gain organic traffic. A 2020 study done by Sistrix on over 80 billion keywords revealed that the first organic search result on Google has a CTR (click-through rate) of about 28.5% in average.
The percentage drops exponentially as one goes down the search results.
With the correct SEO service, you can leverage its benefits and reach out to your target audience in a more streamlined manner.
In the above example, the organic result for the keyword “refrigerator” is not just garnering more clicks, but enjoying its reach without spending extra money on purchasing advertising spaces on Google.
2. SEO IS THE MOST ROBUST ONLINE MARKETING APPROACH
You need to incorporate SEO in your online marketing strategy to garner unlimited traffic and get quality and long-term results. In fact, it is a key component of a fully integrated marketing strategy, including the RACE model (Reach, Act, Convert and Engage). You can use AdWords in order to find better keywords, thereby integrating SEO with PPC.
Also, you can opt for paid social ads on Facebook, Instagram, etc. to improve website performance and drive more traffic.
As evident from the figure below, SEO allows customers to find your site easily.
3. IMPROVES YOUR SITE’S AUTHORITY AND CREDIBILITY
The Internet helps people to tap into unimaginable amounts of resources which have gradually redefined content marketing and sales. While, sometimes, you might get successful in getting a certain traffic volume, keeping them hooked on your page is equally important.
The amount of time individuals spend on your website before leaving it is reflected by the bounce rate. The bounce rate benchmark depends on the type of website you have, and Google itself helps you select 1600 industries to find the ideal benchmark for your website.
If your website stays on the benchmark, Google deems it credible for its audience and ranks it higher.
With professional SEO services and proper content marketing, you can guide them to scroll through your content for a more extended time and push them towards the CTA (Call To Action) conveniently.
4. SEO IS EVERYWHERE
Even the website at the bottom of the second page of a search result uses SEO techniques to improve its SERP position. But it still often fails to rank higher, because at present, optimization has become a fundamental part of building a proper website and not something one does to simply better it.
Without premium SEO services support, your website might get lost in the deep sea of content and information. Google algorithms like Panda, Penguin, RankBrain, and Hummingbird, dedicated to crawl through websites and determine its quality and decide if it deserves a higher rank or not.
A proper website requires the assistance of optimization practitioners since the very beginning of its creation. Every webmaster understands its importance, and now, even if you want your website to be seen, you need proper optimization.
It will also make the site look more seamless and organic, as Google can understand when content is forced. It is strictly mentioned in Google’s Webmaster quality guidelines that “make pages for users and not search engines”.
5. SEO BUILDS A BRAND
Superlative SEO implementation will help your website outshine others by creating a unique image for your business. The brand is not just the logo, but everything your business covers will become a part of the optimization process. You can also create new social media accounts to register your business on different directories to ensure it is mentioned on other platforms.
Google encourages businesses to register themselves in “Google My Business”, proving their credibility offline as well.
This brand-building approach via SEO will help more individuals discover your website through which you can leverage new opportunities.
6. LOCAL REACH
It would hardly be of any value if your website ranks higher in one place whereas your business is confined to a different place, right? As more and more people depend on their mobile phones, local and voice searches have increased drastically.
According to a 2017 study by Google, people tend to depend a lot on their phones than they did in the past. With popular keyword implementations like “near me”, you can reach the right audience and convert them into potential customers.
While the search query is “restaurants”, the result shows Tripadvisor ranking way higher than Zomato. It is different when the keyword becomes “restaurant near me”. This jump became possible as Zomato realized the requirement for SEO services with the changing times.
With this example, it is also clear that optimization is not a one-time endeavor, but something one needs to update with time.
While talking about how Zomato and Tripadvisor used different approaches, it’s worthwhile to mention that proper SEO implementation also gives you an edge over your competitors.
7. VOICE SEARCH OPTIMIZATION
A high-quality website is made with proper SEO techniques, and this does not only comprise the written part of the content.
For example, in 2011, voice search was treated as some novelty feature, but now, every other person uses it on a day-to-day basis. Now, top-level SEO services also cover voice search optimization in their SEO packages, helping the website reach its ideal audience.
In 2020, ComScore reported that over 50% of all smartphone users interact with voice search technology.
8. IMAGE SEARCH OPTIMIZATION
On October 4th 2017, Google launched Google Lens, another unique feature to ease its audience’s searching process. With this feature, individuals can search for information through images.
While this is relatively new, industries like food and fashion can use this as a trump card to improve their visibility.
And like any other aspect of your website, optimizing the images has also become vital. After all, SEO service benefits are not just momentary but will make your site ready for the future as well.
9. ENCOURAGES OFFLINE SALES
It is wrong to think that offline businesses do not require proper SEO practices on their websites.
While converting potential customers into clients is a part of SEO, it also helps offline businesses come under the spotlight.
A study done by WebVisible/Nielson in 2008 deduced that almost 86% of individuals use the internet to look for offline shops. If you want more people to know about your local business, you need a website that tops the search results.
This is only possible if you create a proper image of your website and business that is visible to the audience you want to cater to.
10. INFLUENCES THE BUYING CYCLE
The Internet has a vast number of every product and service one can think of. This serves as a great advantage from the consumers’ perspective, as they can evaluate and compare before making a purchase decision.
A professional SEO services agency ensures that your website is highlighted so that your products and services can stand out from the rest.
This will influence the buying cycle and convert more traffic into customers. It will project the positive aspects of your products and services, such as their dependability, quality, etc. to make individuals realize that this is what they were looking for.
On the other hand, poorly framed websites with little to no SEO optimization can distract the traffic, increasing bounce rates.
Ultimately, the entire premise of SEO services spirals down to being at the top of your desired keyword’s search result. Even if your website is in the 5th position, it is almost equal to not being present at all.
To cope with this ever-changing course of the World Wide Web, one needs to avail of quality SEO services. It will make people love your brand and let Google know about it too!
Professionally implemented SEO is crucial for your website as it helps garner massive organic traffic and is a better online marketing approach than most other alternatives. Also, SEO strategies like image and voice search optimization can improve your overall website performance, adding to local reach and improving offline sales. Optimization strategies must be different for different kinds of content you put forward for the viewers. With this goal in mind, take a look at the multifarious reasons why SEO services are crucial for your website. If you have any other opinions, feel free to drop a line in the comments section below.
So, what’s your take on this?