Importance of On-page and Off-page SEO
Search Engine Optimization (SEO) is the process of optimizing websites for getting a higher rank on search engine results for specific keywords. Search Engine Optimization can also be defined as the process of making websites more Search Engines friendly.
On-Page SEO is the process of optimizing the content of the website to make it more Search Engine friendly. On-page or On-site SEO includes optimizing the text, images, tags, URL structure, internal links and headers etc. It is called On-page optimization because it deals with the optimization of content available on the website itself. For example, optimizing the ALT tag of website images with proper keywords to improve the ranking of the website on search engine results. In fact, better SEO results in more organic traffic.
Off-Page SEO is the process of optimization which do not involve website content. Off-page or Off-site optimization will hold totally outside of the web pages of your website. For example, creating quality backlinks for your website is one factor in Off-page SEO. It is actually the process of creating the reputation of your website to show to search engines like Google. There are several important factors that can affect the Off-page SEO of any website.
To rank well in search engines for your desired keywords, On-page and Off-page SEO have to be in place. If you have better On-page optimization and no one is linking to your website, your chances of getting the site ranked is very slim. On the other hand, if thousands of other sites linked to your website and you don’t have good On-page optimization, your website will definitely not rank well compared to other competitive sites with both On-page and Off-pages SEO optimization.
Many so-called SEO vendors offer different “Link Building Packages” and do not include On-page SEO as part of their service offering. They either suggest few online tools to check On-page SEO issues or offer it as an add-on service. So ask your SEO vendor whether the service includes both On-page and Off-page SEO or not? If NOT, you would need to spend extra for missing SEO work.