Importance of Keyword Selection in SEO Campaign

Keyword list is a list of significant and descriptive words that will be used to render the content to users in searches. The words should be similar to the theme of a web site and should be easily integrated in the web site content. Keywords are mental images linked to what lies in the heart of your customer. Keyword selection is based on consumer persuasive research.

The first step of any SEO campaign is ‘Keyword Research’ i.e. determining and short-listing the most relevant keywords to the product/service. Selecting the right keywords will make or break your search engine optimization campaign. The keywords you choose for your SEO campaign are such an integral element of your SEO strategy and when it is well executed, it will access your targeted audience and drive traffic to your website tenfold. To generate maximum ROI from online marketing campaign, careful selection and focused efforts on specific keywords is very important.

Keyword selection mainly depends on the theme of website, your target audience, which search engine they are likely to use and finally what keywords they might use to find your product or service. Keyword finalizing strategy includes:

  • Keyword Phrase Popularity: 
    Visitors who are searching for information use many different keywords to fetch the information. Therefore it is important for SEO to select the most popular keywords amongst users. To research and shortlist these keywords is the primary task of an SEO and the first step is to come up with keywords about your web site and their popularity.
  • Keyword Competition Analysis:
    Competition analysis is necessary at every stage in SEO campaigns right from keyword research stage. It gives insight to what strategies your competitor is adopting and why he is ranking high on those keywords.
  • Marketing Relevance:
    Providing the most beneficial information is the primary purpose behind creating a web site. But the ultimate goal is final sales! While selecting keywords for SEO campaigns, the basic criterion is to choose the most relevant keywords to the site. The belief behind doing it is to drive lots of traffic, which will ultimately convert into sales.

There are many tools available to generate keywords, known as keyword suggestion tools. The most commonly used keyword suggestion tools are Wordtracker, Yahoo and Google suggest. The keyword suggestion tool helps to choose relevant and popular terms related to your selected key terms.

When you follow the above points you’ll get a very quality selection of keywords for your SEO campaign. These are the step we follow for keyword selection. At eSign Web Services, we help website owners to select the best keywords for SEO campaign considering keyword research and selection is very important for SEO campaign.

Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.


  1. Ayalaan says:

    Extremely nice! I really liked your article.


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