How to Build a High Performance Lead Generation Website
With the increasing number of options for every need one can have, it becomes crucial that a business portray its solution to be the best. However, the internet is a place where a consumer can get millions of results with just one click. This makes conversion even more challenging in the present day and age.
Simply ranking at the top is not enough, and you have to specifically create a lead generation website if you want to make a profit. You need to ensure that your visitors are not leaving moments after visiting your site. But to achieve that, you first have to understand how lead generation works.
How Lead Generation Websites Work?
Lead generation creates consumer interest for your products or services and induces sales through it. It involves various tactics and techniques that convince your visitors to comply with the CTAs, purchasing or booking whatever you have to offer.
The sole purpose of lead generation sites is to put your brand in the best light possible. It’s the core part of a sales funnel, especially for B2B companies, as these institutions have expensive products and services.
There are two primary components to building a lead generation website, that is:
- Implementing measures to bring the right kind of traffic.
- Using elements to convince them to share their contact details with you.
How to Create a High-Performance Lead Generation Website?
Now, if you are wondering how you can create one for your business, there are only a few steps involved. Follow the steps mentioned below and see your website convert your traffic into potential and instant customers.
Step1: Improve Usability
When facing the question â€œhow to design a lead generating website“, the answer is to make it dynamic. If a static brochure-like interface worked, people would have just continued with brochures. But the audience today wants easy access and quick solutions.
So start with creating a useable website that lets your traffic quickly finds whatever they are looking for. If they can effortlessly come across the information, they will most likely comply with what you ask of them as well.
You need to ensure that your visitors have a consistent experience irrespective of the device used to visit your site. For example, if they see a familiar design, they would confidently browse the site and go to the pages they wish to visit.
Step2: Create a Responsive Environment
Apart from having a consistent site, you also need to ensure it is able to interact in similar ways across mobile devices. Â 63 percent of Googleâ€™s US organic search traffic originated from mobile devices.
So, you need to especially try and create a responsive lead generation website design for mobile users. Some practical ways to ensure that are:
- Optimizing page load speed
- Using effective image loading techniques
- Creating sticky navigation
- Ample number of anchor texts
- Using the click-to-call function
There are a lot more than you can do to create an outstanding responsive website. However, most of these techniques require a professional approach. So, it is best to get experts to look after your lead generation website.
Step3: Optimize it for Search Engines
Search engine optimization is a crucial aspect of every digital marketing strategy, irrespective of the website type. Hence, you need to use effective tactics and optimize your site for all the leading search engines, like Google and Bing.
Proper optimization will result in better visibility and reach, ensuring you have a high influx of traffic to your site organically. The On-Page SEO practices that will make your site one of the best lead generation websites are:
- An HTML and an XML sitemap
- A well-defined URL structure
- Custom Meta title and descriptions
- Internal linking
- Optimizing for Core Web Vitals
Even though SEO service is essential for every website, its approaches change with the goals and requirements. Hence, it is better that you list your expectations from the site before using any techniques.
Step4: Strengthen Copywriting Approach
A superb copy of content persuades, informs, and presents essential data to its readers. Lead generation will also become challenging if your website content fails to do the same.
Thus, it is vital that you actively strengthen your site’s copywriting approach and let your readers know why your solutions are the best. Apart from persuasion, ensure your write-ups are relevant, valuable, and shareable for your readers.
Moreover, to capture leads for your website, you need to establish EAT in your content. Though not a ranking factor, EAT that Expertise, Authority and Trustworthiness can significantly improve your conversion even if the traffic funnel remains the same.
This can also keep a consistent vocabulary and tonality to create a brand identity that your visitors will know you for.
Step5: Optimize for Conversion
Finally, to get more leads from your website, you have to explicitly optimize it to convert your traffic. The previous steps play a part in bringing the right people to your site and establishing a sense of trust. However, without proper conversion tactics, your site will not gain much.
Hence, you need to implement the following tactics to ensure your traffic buys or books what you have to offer. These are:
- Placing contact details where your readers can easily see.
- Using compelling call to action.
- Design forms that do not feel like a hassle to fill.
By doing so, you are encouraging your visitors to comply with your requests on your lead generation website. There is a high chance that with professional conversion optimization, you will not only create a potential client base but immediate clients as well.
Though these steps are the fundamentals of creating a website to generate leads, there are no limits to perfecting it.
Some Added Tips to Improve Lead Generation
The following are some lead generation website best practices that you can utilize and take your site to the next level.
1. Use Power Words
Certain words had proven to be more effective compared to other phrases when it came to influencing readers. These can create a sense of urgency, curiosity, etc., pushing your readers to decide in your favor.
Using power words in your CTAs will make them more relatable and effective. But you do not have to limit its usage to just that. You can also use them in your content titles, body, and meta descriptions.
2. Add Forms to Popular Pages
Before implementing this company marketing strategy, you need to identify how the different components of your sites are faring on the internet.
There might be multiple channels from where you get traffic; however, some are definitely doing better than the rest. Conduct an audit, identify those channels and ensure the pages these channels lead to are doing everything possible to generate leads.
And the most practical way of ensuring that is by placing forms on those pages for your traffic to fill.
3. Create Thank-you Pages
You should not overlook the thank-you page that follows your form and make the most use of it.
You can use them to:
- Take your lead to other parts of your site
- Add social handles and ask them to follow
- Provide them with newer information
- As for suggestions and feedback, etc.
Your lead generation website will significantly improve if you customize these pages with elements that best suit your site.
4. Let Your Videos Speak
Videos have proven to be highly effective compared to static images and written content. You can use it to better communicate with your readers and hone their interest in your page. Some ways to use videos are:
- Showing a demonstration of your products or services.
- Tutorials on how to use a certain item you sell.
- Informative videos about your company and what you offer.
There are many other ways you can incorporate videos into your site. You can take assistance from an expert to know which type of videos would best suit your cause.
5. Add Testimonials
Testimonials are like recommendations but from unknown people on the internet. Consumers think that if the majority of people have benefited from something, it will help their cause as well.
It also improves your brand’s credibility and acts as free promotion for you. However, ensure that you showcase both negative and positive testimonials; otherwise, people might think you have forged those statements.
Place these where your visitors can easily see them and let them see how satisfied your previous customers were.
Having a proper conversion rate is the most challenging part of any digital marketing strategy. But it is not an impossible task that one cannot achieve. Use this page as a reference and create the most effective lead generation website for your business.
Once you create such a site, its rate of converting visitors will also increase significantly. Also, you can seek professional aid to ensure there is no discrepancy at all.