Google Algorithm Update: July 2021 Core Update is Over
The online infrastructure is reshaping drastically. Especially, over the past couple of years, a lot has changed, from how one practiced digital marketing to how search engines rank pages. Google, as usual, is the highlight of all these events with its regular algorithm updates and introduction of newer tools for better optimization.
Its recent addition was the July Core Update that has practically taken the online realm by storm. Know all about it here.
A Brief on Google July 2021 Core Update
On 1st July 2021, Google introduced a highly significant core algorithm update. According to the search engine, it originally wanted to add more to the core update rolled out in June but wasn’t able to. So, this is basically a continuation of the June update containing all the pointers that were missed.
Google’s recovery guidance from this update is just the same as it was for the previous updates. Website owners hope this update will give them the breathing time to recover from the past launches. Though not every algorithm update affects a website, it will affect a broad area of sites from different industries and genres since this is a core Google algorithm.
With the help of this “Broad Core Update,” Google aims to assess content better and select the results that best answer the relevant search queries. In a way, if your content is highly informative and serves its purpose, it should not get affected by this update.
What to Do If You Are Hit?
Should your site take the blow from this Google July Core Update and suffer a drop in its rank, understand it is not the end. You can easily take measures and regain your previous ranking, if not better.
The search engine itself has advised what one should do if his or her website is negatively affected.
However, these aren’t specific actions but an array of the best practices that most companies are already using.
Google also posted a new blog post on how and why Google does these updates. Google wrote “because there are so many incremental updates, it’s not useful for us to share details about all of them. However, we try to do so when we feel there is actionable information that site owners, content producers, or others might consider applying, as was the case with both of the updates mentioned above.”
Instead, consult a professional SEO agency and get your website assessed by their experts. They have been in the industry for a long time and know exactly what will work for your site.
A Recap on the Past Few Updates
As already mentioned, this Google July 2021 Core update was not a new addition but a rolling out of the remaining additions from Google’s June update. Furthermore, the search engine didn’t have one or two but four updates rolled out in the last month.
The updates that took place in June are:
- 10th June – Slander Update
- 15th June – Page Experience Update
- 23rd June – Spam Update Part One
- 28th June – Spam Update Part Two
Among these, the Page Experience update is still being rolled out as it is supposed to bring a big change in the ranking system. And these are not the only updates planned by the search engine; in the coming month, there would probably be some other rollouts as well, both minor and major.
Though it is a known fact that Google is introducing a new algorithm update every other month, there is no way of anticipating what it will be. So, this Google July 2021 Core Update was just another addition like that.
However, this particular update can significantly affect a website as it encompasses almost every aspect of a site. So, if you want to keep your site safe from such unprecedented updates, it is best to avail of professional aid from an SEO service company.