Cracking the SEO Secret: Tricks & Tactics to Magnify Search Visibility
It takes a streamlined mix of the best and most updated SEO tricks and tips to improve search visibility, increase website traffic, brand awareness, leads, sales, and revenue.
Did you know that 20% of all US web searches happen on Google Images? This indicates how image optimization is a valuable SEO tactic that improves search visibility. But wait, there are many more!
Relying on only the basics will not work anymore, and you will have to implement new aspects of optimization. But that does not mean you can ignore the fundamentals of search engine optimization. Keywords research is still essential, and so is proper link building for your website. You have to hit the bull’s eye with the perfect SEO strategies!
Compiled below are the secret SEO tips that can surely help magnify your website’s search visibility in no time.
GET YOUR BUSINESS LISTED IN ONLINE DIRECTORIES
Being subtle will not work anymore if you want to reach the maximum number of your target audience. The key to being more visible is having a presence in as many places as you can.
Find the platforms that are relevant to your business or your website content and create your presence there. The most effective ones will be social media sites that can help you attract more audience.
Over 50% of the people across the world use social media, according to a report released by Backlinko on 1st February 2021.
The accounts you make will help you get international exposure and build a strong brand identity and credible backlinks. In 2020, the Australian government released an article recognizing how social media can benefit your business with improved search visibility.
One of the greatest secret SEO tips is to register your website on directories to garner an audience from there as well.
When you have a wider online presence, your credibility is also established in front of your customers and the search engine. Google My Business is a great platform to develop your authenticity on Google and its algorithms like RankBrain and Penguin.
Through social media, you can interact with potential customers and get live feedback, because, in the end, all of this is to garner their attention and generate leads.
BUILD YOUR WEBSITE FOR MOBILE PHONES FIRST
As of 2017, about 70% of people who are accessing the internet are using their mobile phones. Thus, if your website content is not responsive to mobile phones, it will negatively affect your website’s user experience.
Even Google asks webmasters to focus more on creating user-friendly content and not something for the crawlers. If you check Google’s Webmaster Guideline, you will find a list of rules states by the search engine itself to follow and better your SERP.
Apart from this, there are many other SEO tips & tricks one needs to apply to enhance the user experience and magnify search visibility. Keep reading.
USE LONG-TAIL KEYWORDS
You can improve your website’s search visibility by incorporating long-tail keywords specific to the target location. According to a WordStream, the conversion rate of long-tail keywords is a staggering 36%. In fact, these keywords account for nearly 70% of all web searches.
For example, if you are a web developer based in Chicago, go for “Website developer in Chicago” as the long-tail keyword.
REPURPOSE OLD CONTENT
No single content can have all the information, and most of the time, first copies are not perfect. If you have pages that are “almost ranking” or ranking slightly low, adding new information to it can help it rank higher.
To find these pages, go to Google Analytics » Acquisition » Search Console » Queries and then set up an advanced filter to show contents that have a ranking over 10.
Once you have found these pages, put as much relevant information, examples, references, images, etc. on them as possible. Improving its quality will increase its SERP as well, but it will take a few weeks to reflect.
This is one of the SEO tips & tricks that ask you to be diligent with your posts and continuously improve what you already have published. You need to do this at least twice a year and check the existing rank holders to create substantial contents that will rank at the top.
You can also use Ahref’s “Content Gap” tool to understand which essential keywords you have missed in your content and improve it accordingly.
GO FOR VIDEO CONTENT
Almost all social media platforms have created a section only dedicated to video content in 2021. This was already predicted by Cisco back in 2017, that nearly 82% of the online traffic will be directed towards videos.
If you do not have content ideas, convert the existing old posts into videos. Even occupying a small space in this booming media sector can prove beneficial for your website’s visibility.
Celebrities go “Live” on platforms like Instagram, Facebook, and YouTube to maintain their relevance. And you can generate more leads and sales only if you are relevant to the searches, right?
SEO tips & tricks like this interest the population most and help you stand out among your competitors. You can link your website with these videos and channel a new set of audiences towards your content.
In 2020, almost 92% of marketers admitted that videos play a significant role in their marketing campaigns and help them reach a vast audience. This number is continuously increasing, and you should catch hold of it as soon as you can.
TAP INTO NEW TRENDS
Innovative practices in online marketing are at the forefront in this age, with something new coming to the market every now and then. One of the secret SEO tips that no one talks about is trying new features as soon as they are introduced.
This will not only help you understand how to use it better but also be one of the first ones to implement that as well. In August 2020, Instagram introduced Reels, a short video segment, where content creators can post videos that are shorter than a minute.
People who immediately started to post videos on it blew up and became influencers within months. Whenever a new feature is launched, platforms push its content so that more people come across it and start using it as well.
This is like taking a free ride to fame; your content does not even have to be refined as the feature itself is still under scrutiny. Here, quantity is the key, and of course, with passing time, the quality will improve as well.
Also, Google Lens was launched in 2017 that brought a new way of searching for information. Image searching is still relatively new among the SEO practices and an excellent opportunity to benefit with.
This brings us to the last of the many SEO tips & tricks on this list.
IMPROVE IMAGE OPTIMIZATION WITH ALT TEXTS
Put SEO-friendly alt text and images to your site map, so that the online crawlers of Hummingbird, Panda, Penguin, etc. can also easily find them. Alt texts are used within an HTML code which describes the function or appearance of an image. As stated above, these texts allow crawlers to index an image properly. Further, alt texts improve user experience by a tremendous measure. For instance, visually impaired individuals who use screen readers will be read the alt text so that they understand the image.
The importance of adding relevant images to your website content cannot be stressed enough. And this is not only for your blogs and articles; even social media posts get better responses when a picture is attached.
A study by BuzzSumo in 2015 revealed that Facebook posts with proper images garner 2.3 times the views compared to one that has no picture. The same study also stated that contents with an image after every 75-100 words gain the most number of social media shares.
However, merely adding images do not work anymore, and in 2021, image optimization is thus of high importance.
The first of the many image SEO tips & tricks is to select the ideal image format according to your need. While png offers better image quality, jpeg is concise and does not take up much space. If you do not wish to compromise on quality, compressing the file is a great alternative.
Now that you know the best secret SEO tips to use in 2021, add a complete overhaul to your existing SEO strategies and improve your website visibility. Build a strong online presence in as many platforms as possible and also opt for image optimization and video content. Apart from the tips and tricks mentioned here, one can also create an SEO audit to identify and fix the broken links, 404 errors, redirects, and sitemap errors.
Are there any other SEO tips and tricks that you would like to share? Let us know in the comments section below.