SEO vs PPC: The Best Option for Your Business

SEO vs PPC: The Best Option for Your Business

There are two ways to improve your search rankings. Natural (organic) search engine optimization (SEO) and paid placement (PPC). Paid placement is also exactly what it says – you pay, you get placed. Pay per Click is a unique way of your company’s advertisement on the internet. It involves payment by the advertisers to your company, for every click by an user. The advertisements appear on the borders of the website that is on top and sides. Hence, they appear… Read more

Is it true – The More the Pages, the Better the Page Rank

Is it true – The More the Pages, the Better the Page Rank

There is no straight forward response to this query which has been flooded recently in various SEO chat forums. Even the response from Google’s Matt Cutt seemed quite vague. He mentioned quite a few number of times that having a large website with a lot of web pages doesn’t directly affect the PageRank but it helps the SEO professionals to leverage the SEO techniques and target for more keywords than they would with smaller websites. This means your PageRank doesn’t… Read more

Top 10 WordPress Plugins for Blogs and Business Websites

Top 10 WordPress Plugins for Blogs and Business Websites

As the saying goes, ‘pen is mightier than the sword‘; writing blogs or publishing articles is the easiest way to reach your target audience quickly. This is why, as of 2021, there are more than 600 million blogs posted on private and public websites worldwide, and the number is ever-growing. However, to publish blogs and […] Read more

10 Characteristics of Good Domain Names

10 Characteristics of Good Domain Names

Just like the good location for the brick and concrete enterprises, a good domain name is vital for any website. While there are many characteristics that constitute a good domain name, there are at least five that are vital to make them. A domain name is vital for any website just as the proper site is vital for the brick and concrete enterprises. A domain name is the real estate of the web world. Here are the top 5 elements… Read more

Wix SEO: Tips to Rank Wix Websites on Google

Wix SEO: Tips to Rank Wix Websites on Google

Nowadays, it is common for a business to just start as a website and later venture into the offline market. However, it is now so abundantly practiced that the online market is congested with poorly developed websites. Hence, many website development platforms have emerged in recent times to help budding entrepreneurs create a professional online […] Read more

Keyword Research for SEO: A Beginner’s Guide

Keyword Research for SEO: A Beginner’s Guide

Businesses, big or small, are now focusing more on establishing a robust online presence to reach their potential customers. This is because the internet provides a uniform platform to every establishment to garner substantial organic traffic, irrespective of their offline reach. It requires lesser investments, and the results are far better than what one would […] Read more

Speed Up Your Web Page Speed and Convert More in 2022

Speed Up Your Web Page Speed and Convert More in 2022

Search engine optimization has undergone several changes within the past few years. There was a time when individuals wouldn’t mind waiting for minutes for a desktop page to load. But 2022 is all about high-quality internet connection and faster-loading web pages. Now there are so many options available for a single search query that people […] Read more

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