5 Steps to Managing a Successful PPC Campaign

5 Steps to Managing a Successful PPC Campaign

A Pay-per-click (PPC) campaign can be very beneficial to businesses, especially to those small start-up businesses, because it can attract visitors and potential customers to your website at a very affordable cost. A good PPC campaign can boost your brand’s awareness, generate website traffic, and increase your revenue growth. But before you can achieve this, […] Read more

How Can My Business Be Found In A Local Search?

How Can My Business Be Found In A Local Search?

Not finding your business when you do a Google search must certainly be every business owner’s nightmare! There are many reasons why this happens and we will briefly examine the possible reasons for this dilemma. How are local search rankings determined by Google? Google has 3 (three) main considerations influencing your business search rankings and […] Read more

Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

AdWords may cost money, but it is still one of the most popular internet marketing strategies today When it comes to internet marketing, you have several options on hand. Content marketing and SEO are some marketing strategies that are quite affordable and yield good results. However, most people including marketing gurus consider PPC campaigns to be the most effective way of internet marketing. This shouldn’t come as a surprise given that a large number of people click on ads when Read more

Facts About Advanced Google Search Operators

Facts About Advanced Google Search Operators

Google advanced search operators are the search queries that help assess the level of work that is required by a SEO campaign and also helps in determining the competitive environment. Some of the major Google search operators include site: which provides the publisher information about the number of pages of his web page that are indexed by Google. Sometimes there are discrepancies regarding the number of pages indexed and number of pages published. Read more

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