Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

AdWords may cost money, but it is still one of the most popular internet marketing strategies today When it comes to internet marketing, you have several options on hand. Content marketing and SEO are some marketing strategies that are quite affordable and yield good results. However, most people including marketing gurus consider PPC campaigns to be the most effective way of internet marketing. This shouldn’t come as a surprise given that a large number of people click on ads when Read more

Facts About Advanced Google Search Operators

Facts About Advanced Google Search Operators

Google advanced search operators are the search queries that help assess the level of work that is required by a SEO campaign and also helps in determining the competitive environment. Some of the major Google search operators include site: which provides the publisher information about the number of pages of his web page that are indexed by Google. Sometimes there are discrepancies regarding the number of pages indexed and number of pages published. Read more

10 Reasons Why You Need a Mobile Marketing Strategy

10 Reasons Why You Need a Mobile Marketing Strategy

Mobile is the new darling of advertising; the new weapon in the hands of marketing gurus.  While in US, 60 percent of the people use Smartphone as per Nielson, in UK one in three household have tablet and in China, 74.5 percent of all internet users in the country access the net through mobile phones. India is not far behind when it comes to the popularity of the Smartphone. With each brand competing to give Smartphone at lowest possible cost,… Read more

7 Biggest Technical Errors in Web Design

7 Biggest Technical Errors in Web Design

In designing websites designers often commit technical mistakes that should be avoided at all costs to make the website well designed and effective. Knowing about 7 biggest technical web design errors that you should avoid will help. Web design mistakes can be multiple but when one surfs through the web, he or she will come across only mistakes that are general and not technical in nature. Read more

Video Marketing: Why Should You Use It

Video Marketing: Why Should You Use It

Marketing is definitely one of the most important parts of any business. It can have direct impact on your business. Video marketing is in. It is one of the latest and effective ways of marketing. Gone are the days when video creation was a daunting task. Now, with the advent of high tech tool and systems, video creation has become easy and simple. Automated video creation is possible with the help of latest technologies and devices. Use of videos on… Read more

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