5 Steps to Managing a Successful PPC Campaign
A Pay-per-click (PPC) campaign can be very beneficial to businesses, especially to those small start-up businesses, because it can attract visitors and potential customers to your website at a very affordable cost. A good PPC campaign can boost your brandâ€™s awareness, generate website traffic, and increase your revenue growth. But before you can achieve this, you need to have a PPC campaign strategy.
Developing an effective campaign strategy is not always easy as we think it is. There is a number of challenges that an advertiser may face along the way. But do not worry. We have created an easy strategy checklist that can act as your guide in effectively managing your PPC campaign.
Are you ready to develop a successful PPC campaign for your business? Let these 5 steps help you in getting started. Now, letâ€™s dive in!
Step 1: Define your business goals
This is the most important part of building your effective PPC campaign strategy. Defining your business goals will help you determine which platforms and ad types are best suited for your marketing needs, and also which one is worth investing in.
Social media marketing and ad placement are an ideal marketing strategy if you want to raise your brand awareness. Facebookâ€™s lead capture ads can be used if your goal is to generate leads. If your priority is to increase your sales, you can invest in Product Listing Ads (PLA) or search.
Step 2: Target your audience
Determining your audience is one of the most essential steps in managing an effective PPC campaign. You can start by answering some of these questions:
* Who I want to target with this campaign?
* Where does my target audience live?
* What kind of products or services does my ideal audience usually need?
* Why do they need these products or services?
Answering these questions can help you understand your audience. It can help you communicate better with your potential customers so you can create landing pages, place ads, and other elements to provide valuable content for your target audience.
Step 3: Choose the right keywords
This step can be the most critical one. Developing your keyword lists can make or break your campaign. Having your target audience in mind, you should already have an idea of how their mindset works.
You should put yourself in your audienceâ€™s shoes. If you are looking for a specific product or service, think about search terms you would type on the website. List all the possible keywords you can come up and group them accordingly. Each keyword can have its theme, topic, or for a specific product that your users need. You would also need to identify negative keywords to reduce wasted clicks and avoid showing your ads to people who will not be interested in your website.
Choosing the right keywords can be a crucial and difficult process, and the fact that popular keywords are pricier than the others makes it more complicated. Hereâ€™s a tip: Look for online tools that can help you refine your choices such as Google Ads Keyword Planner. It can suggest alternative keywords to more expensive ones.
Step 4: Optimize your landing page
Creating a relevant and unique landing page can be a serious challenge. An ideal landing page should allow users to easily navigate through the website so they can be convinced to sign up and make a purchase.
Your landing page should:
* contain original content about your products and services
* have high loading or page speed
* communicate effectively to your target audience
* require few clicks as possible when making a purchase
Step 5: Create your ads
Once you have finished creating your landing pages, you are now ready to optimize your ads. These ads will be the link between your optimized landing pages and audience interest. This is also where you can experiment in using different visual media content and elements to effectively create your ads.
You can always test a variety of ad elements to help you better facilitate your audienceâ€™s needs.
These steps can be your guides to start developing your effective PPC campaign. The key will be experimenting with everything. Over time, you will identify what strategies best worked for you and worthy of your investment to improve your revenue.