5 Important Tips to Start Branding Your Business
A brand is an intangible concept of business that distinguishes it from its competitors. It helps an organization create a perception about it in the market. Apart from this, the values of a brand shape expectations of its consumers.
As per the Content Marketing Institute study, creating impactful brand awareness is the most important goal of an organization. In fact, 89% of marketers agree that business branding is more important than sales and even lead generation.
Besides, brand consistency by delivering the company’s message regularly may result in 10-20% more growth of its business.
Therefore, a strong brand presence is imperative if you want to get overwhelming success and outperform your competitors.
Why Is Branding so Important for a Business?
If a business succeeds in developing a compelling brand in the market, its chances of thriving increase to an optimum level. Following are the ways how branding can help a business:
1. Drawing New Customers
Effective branding creates a reputation in the market, establishing your uniqueness and specialties. This perception helps in attracting new customers and creating potential ones as well.
2. Establishing Trust
81% of the customers believe that trust in the brand is a significant factor in influencing their purchase decision. Company branding creates credibility by constantly communicating their ideas through different media.
This repetitive brand voice reinforces consumers‚Äô perceptions about the company, and consequently, it establishes consumers’ trust.
3. Improving Recognition
Through business branding campaigns, an organization builds its image in a particular market by presenting its unique voice, logo, slogan, etc. In this way, it creates an identity by which people can easily recognize and differentiate it from others.
Now that you know why you should invest in this particular technique, here are the five most essential tips that you can implement to enhance your branding.
Top 5 Tips to Start Branding Your Business
These are the five most effective branding tips for startups that you can follow to enhance consumer perception about your newly formed company:
1. Create a Brand Logo and Tagline
According to Renderforest, a company‚Äôs logo is the most significant factor that helps in creating its brand identity. Moreover, about 75% of the individuals distinguish brands by their logos.
Therefore, you need to make a logo that matches your brand persona accurately. Other than these, you should also consider creating one for your business as a logo:
- Sticks in customers‚Äô minds easily.
- Holds their attention.
- Communicates the brand message.
- Builds an impactful first impression.
However, to create an effective logo for business branding, you need to consider the following things carefully:
- Deciding whether you want a word-marked logo or an icon-based logo.
- Choosing a classy and simple font for your logo.
- Designing it properly with attractive colors, graphics, and shapes.
2. Improve Site Visibility on SERPS
There is a famous phrase, “Content is the King.”
This is true because people become aware of the products or services provided by a branded organization through their content. Almost 70% of the consumers decide to buy something after researching online about the brands.
Therefore, you should know what the importance of branding in a business is and create relevant content to back it up. You need to try and get your content on the 1st SERP page, as 75% of users do not go past that.
When the audience finds your website and reads your content, they become aware of your products, services, features, and benefits. After being fully aware, they become more inclined to seek your brand during future purchases.
3. Develop a Brand Style Guide
A brand style guide is a manual that includes specifications about all the things an organization should follow for branding. It contains logos, colors, typographies, imageries, etc., that you should consider when presenting your company‚Äôs voices before the world.
This is imperative for creating the brand identity for small businesses as well in their future endeavors of digital marketing.
For example, if you consistently create content in a similar style, people will associate your brand with that style. This will create a strong brand identity in the market where you operate.
This can also be one of the significant tips for rebranding a business that already has a large base of customers. Especially, it helps company owners establish a new brand story aligned with their business.
4. Think of Your Brand as a Person
A brand is something more than its logo, designs, graphics, etc. As stated earlier, it refers to ‚Äúhow people perceive it‚ÄĚ.
It will be relatively easier for you to manage your company’s branding by thinking of it as a person. This is why 89% of the companies, including Netflix, Coca-Cola are putting much effort into personifying their brands.
As a person can respond to another person’s emotions, your organization should also react to the emotions of your potential customers. For this, you must understand their interests, behavioral patterns, etc.
Further, when creating a business identity, you should collect data of potential consumers and make content to communicate the benefits they provide. In this way, you can easily engage those potential customers by making emotional attachments.
5. Build Long-Term Customer Relationship
A long-term relationship with customers is also a significant factor that you can follow to strengthen your brand.
Usually, an organization has to spend 5-20 times more to generate a new customer than to retain an existing one. So you will save a significant amount by simply retaining the consumers you have already converted.
Apart from cost-effectiveness, it enhances an overall image of an organization in the market. It indicates to people that the brand can cater to promised values and benefits to its customers. Thus, it establishes an effective business branding in the market.
You can improve the long-term customer relationship of your organization through the following ways:
- Reach out to consumers and communicate any updates.
- Empathize with them to show that you have concern for them.
- Improve reward policies to improve customer loyalty.
How to Build Your Own Brand from Scratch?
If you are a startup with an ambition of expanding it, you must have come across one recurring question that is ‚Äúhow to brand my small business?‚ÄĚ
Here are a few ideas that can help you manifest your ambition regarding building your brand.
1. Conduct a Target Audience Research
You must have a clear idea about your customers to brand your new business effectively. It requires extensive research about their needs, purchasing behavior, age group, professions, and so on.
They can get information regarding these from the following mediums:
- Demographic report from Google Analytics
- Social media platforms
- Online surveys
- ‚ÄėContact us‚Äô forms on websites
You can utilize this data to build your consumer persona correctly. Thus, you will be able to make strategies that will be the most effective for this type of customer.
2. Pick Your Brand‚Äôs Focus And Personality
Focusing on some of your organization’s major strengths can help you build a strong brand strategy. In this strategy, your objective is to highlight the main benefits of the service or products you offer.
So, you need to identify the standalone benefits that make your organization different from competitors. Thus, it will make your business unique, and the customers will come to you to get those benefits particularly.
Apart from this, your organization can build a business personality by:
- Constant communicating with your consumers
- Establishing ethical values
- Building proper organizational customs
3. Select An Attractive Name For Your Brand
A creative and catchy business name sticks in the mind of people easily. However, it is not very easy to get the most attractive name that aligns with your business as well.
Interestingly, 77% of the customers look for the brand name before making buying decisions. Therefore, an agency that provides company branding services puts much time and effort into developing a memorable and catchy name for its clients.
Here are a few qualities of an effective brand name that you should consider. It should be:
- Copyright protected
4. Create Your Unique Logo And Slogan
An organization must build a unique logo and slogan that best aligns its services or products’ benefits. It is the core strategy of impactful branding.
A logo represents your organization visually; therefore, you must select the proper color, font, and shape as per your brand style guide. Here are a few tips for branding your business by making an attractive logo. These are:
- Use shapes
- Keep white space
- Make graphical design
- Select color and font
Further, catchy slogans are also a powerful tool to communicate why they should choose your products or services over others. You can implement these tips for making an impactful slogan:
- Write with humor
- State in a simple language
- Do not overpraise yourself
- Write it with rhyme
5. Build a Consistent Social Media Presence
Social media platforms can help you to enhance the visibility of your brand. More people will become aware of your brand if you share unique features, benefits, and product updates on your social media platforms.
Surprisingly, 54% of the users’ research products on social media platforms apart from Google Search Engine. Therefore, a new startup should consider its social media marketing to improve its branding.
6. Start A Blog On Your Site
Blog posts can be an effective startup branding strategy if appropriately utilized. It enhances communication and engagement with a large base of consumers. Generally, a business brand writes blogs to help consumers with their doubts and questions.
Through informative blogs, an organization can share the benefits and features of its products or services. It improves an opportunity to connect with more people. For example, if a brand publishes SEO-optimized blogs, its chances of visibility to large potential customers get increased.
7. Use Co-Branding Techniques
A co-branding strategy is one of the best ways to brand your business as it expands reach, brand awareness and improves sales. In this strategy, a brand ties up with another brand to enhance its business opportunities.
It helps a new startup with:
- Maximized brand recognition
- Enhanced exposure in a market
- Improved credibility by partnering with a reputable organization
8. If Possible Host Webinars And Masterclasses
You can also improve your brand value by hosting webinars and masterclasses. Compared to the email marketing strategy that offers only 2-3% conversion, webinars can give you a 10-20% conversion rate.
Therefore, you can definitely consider hosting these for branding your small business as it can help you with:
- Creating relationships with prospective customers
- Generating brand awareness in the market
- Understanding and clarifying consumers‚Äô doubts
- Generating substantial sales
Therefore, if you want to build your existence in the market where you operate, you should consider following these five tips of branding. These will definitely help you in enhancing your reputation in the market. Thus, you can establish a strong business branding that will help your business generate new customers and retain the existing ones.
How do you perceive your own brand? Tell us in the comments.